Monday, January 25, 2010

Our Blog has Moved


We have moved our blog to www.midoriribbon.wordpress.com. We have changed the look and our vision for our new blog, Midori Ribbon Unspooled, as well.

Our blog will be a place for company news, product information and announcements,a daily photo, and project and craft ideas. Our new commitment to keeping our blog updated and helpful will ensure that it stays fun and useful to your for a while to come.

We hope you will check it out and we look forward to connecting with you there. You can also follow us on facebook and twitter.

Thank you for reading,

All of us at Midori

Thursday, September 3, 2009

Customer Service

Customer Service is something more than it sounds. Often the face of your business, customer service is marketing, sales, and customer relations all rolled into one. Especially in a small business.


The importance of a good, helpful, friendly, understanding customer service team is understood by many businesses, but seems to be a faltering point for others.


A mistake is an opportunity. A success is an opportunity. Every time a customer comes in contact with your customer service team, you have an opportunity to build on or create a positive relationship. Many positive relationships is a community, and a strong, organized, like-minded, happy, and motivated community is something very powerful and sustainable indeed.


For 20 years MIDORI has treated customer service as one of the most important values of the company – to great effect. It is surprising to see large, even global companies, leave good, simple customer service behind. Some seem almost eager to do so – looking only at the bottom line rather than the affect such a decision may have on their community.

Sunday, August 16, 2009

New York International Gift Fair
Recap of Opening Day, Sunday August 16, 2009


After overcoming a poorly-planned half marathon, which dissected Midtown Manhattan and most routes from its Hotels to Javits Center, the Gift Fair op
ened without a hitch. Once exhibitors and attendees managed to wind their way through (and ultimately, under) the labyrinth of NYPD barriers and marathon runners, the August Gift Fair was underway.

A few Highlights

A new booth design - Anchored by innovative Ribbon Fixtures designed to vanish into our classic MIDORI black curtain backdrop, this year’s MIDORI booth stood out for its brevity and simple beauty.



The 6’ tall, 36” wide fixtures allowed the quality and sheer beauty of the colorful Ribbon they supported to truly shine. An edited showing of the MIDORI Ribbon and Handmade Gift Wrap collections, creative displays, and a thoughtful layout all helped contribute to visitor interest. Amid the sensory overload of a packed and vibrant show, a simple, clean booth design was a welcome, refreshing, and eye-catching sight for most.



The attitude – Bright, optimistic, playful, and eager to bring wonderful products to shops and design studios this Holiday season, Gift Fair attendees appeared excited to find MIDORI in a new booth space (#2457) and it was fantastic to see old friends, as well as to meet new ones.



Thinking on our feet - A customer's flip-flop broke under the pressures of rigorous first day action. Fortunately, her shoe gave way in our booth - Mary Ellen Kauffman, the MIDORI Rep for New York, New Jersey, and Pennsylvania, snapped into action. Below is a photograph of what followed:


The customer was able to secure the tired and broken flip-flop using a cutting of MIDORI Organdy. By looping the ribbon around her sandal, wrapping it around her toes, and tying it to her ankle, she was able to continue her opening day at the show!