Customer Service is something more than it sounds. Often the face of your business, customer service is marketing, sales, and customer relations all rolled into one. Especially in a small business.
The importance of a good, helpful, friendly, understanding customer service team is understood by many businesses, but seems to be a faltering point for others.
A mistake is an opportunity. A success is an opportunity. Every time a customer comes in contact with your customer service team, you have an opportunity to build on or create a positive relationship. Many positive relationships is a community, and a strong, organized, like-minded, happy, and motivated community is something very powerful and sustainable indeed.
For 20 years MIDORI has treated customer service as one of the most important values of the company – to great effect. It is surprising to see large, even global companies, leave good, simple customer service behind. Some seem almost eager to do so – looking only at the bottom line rather than the affect such a decision may have on their community.
Thursday, September 3, 2009
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