New York City -- May 17–20
One big highlight of the National Stationery Show for us was our Crafting Unique Wedding Favors presentation on the opening day of the show. We discussed the DIY trend and demonstrated two simple, inexpensive DIY projects. We partnered with Violet Brandwein, Senior Buyer, Kate’s Paperie. We were told to expect up to 50 people, but we had well over 90 people show up!
Christian Fulghum, Vice President, Midori, Inc. made a few brief remarks to welcome everyone and share some details about the origins of our company. He noted that MIDORI was a company founded by a single mom during a recession, and added that while none of us can control the economy, we can control how we respond to the challenges we are all facing, and the attitude we take towards adversity. Violet spoke briefly about the current retail environment, and cultivating the DIY customer.
Next, Sales Coordinator, and former teacher, Heather Davis, helped our audience through the two “unique wedding favor” craft projects we had prepared. It was truly wonderful to watch a group of adults break into smiles and laughter as they did something most of them probably haven’t done since they were in Kindergarten. The success of our simple craft presentation shows us that people are always eager to learn how to make something distinctive and beautiful with a few simple high quality elements. The instructions for both of the favors we demonstrated are now available on our website this summer in the Ribbon Ideas section (CD holder and Gift Wallet).
Our new offerings, found in the “New” section of our website, here, were popular at the show. Our Skull Wings Gift Wrap was an eye-catcher and some at the show dubbed it “Rock-and-Roll wedding” worthy. Also new, the Masquerade line drew a lot of appreciative comments and generated intrigue even at a show famous for its love affair with skinny ribbon.
All in all, we had a great time at the show. It was great to chat with our friends, customers, and peers throughout the industry. We also enjoyed the opportunity to share our new additions to the MIDORI line as we continue to celebrate our 20th year by showing our gratitude to all of you. Do you have any show stories or note you would like to share? We would love to hear your thoughts and experiences about the 2009 National Stationery Show!
Your friends at Midori
