Thursday, September 3, 2009

Customer Service

Customer Service is something more than it sounds. Often the face of your business, customer service is marketing, sales, and customer relations all rolled into one. Especially in a small business.


The importance of a good, helpful, friendly, understanding customer service team is understood by many businesses, but seems to be a faltering point for others.


A mistake is an opportunity. A success is an opportunity. Every time a customer comes in contact with your customer service team, you have an opportunity to build on or create a positive relationship. Many positive relationships is a community, and a strong, organized, like-minded, happy, and motivated community is something very powerful and sustainable indeed.


For 20 years MIDORI has treated customer service as one of the most important values of the company – to great effect. It is surprising to see large, even global companies, leave good, simple customer service behind. Some seem almost eager to do so – looking only at the bottom line rather than the affect such a decision may have on their community.