After overcoming a poorly-planned half marathon, which dissected Midtown Manhattan and most routes from its Hotels to Javits Center, the Gift Fair opened without a hitch. Once exhibitors and attendees managed to wind their way through (and ultimately, under) the labyrinth of NYPD barriers and marathon runners, the August Gift Fair was underway.
A few Highlights
A new booth design - Anchored by innovative Ribbon Fixtures designed to vanish into our classic MIDORI black curtain backdrop, this year’s MIDORI booth stood out for its brevity and simple beauty.
The 6’ tall, 36” wide fixtures allowed the quality and sheer beauty of the colorful Ribbon they supported to truly shine. An edited showing of the MIDORI Ribbon and Handmade Gift Wrap collections, creative displays, and a thoughtful layout all helped contribute to visitor interest. Amid the sensory overload of a packed and vibrant show, a simple, clean booth design was a welcome, refreshing, and eye-catching sight for most.
The attitude – Bright, optimistic, playful, and eager to bring wonderful products to shops and design studios this Holiday season, Gift Fair attendees appeared excited to find MIDORI in a new booth space (#2457) and it was fantastic to see old friends, as well as to meet new ones.
Thinking on our feet - A customer's flip-flop broke under the pressures of rigorous first day action. Fortunately, her shoe gave way in our booth - Mary Ellen Kauffman, the MIDORI Rep for New York, New Jersey, and Pennsylvania, snapped into action. Below is a photograph of what followed:
The customer was able to secure the tired and broken flip-flop using a cutting of MIDORI Organdy. By looping the ribbon around her sandal, wrapping it around her toes, and tying it to her ankle, she was able to continue her opening day at the show!
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